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On line business news & marketing tips.


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To someone who’s about to start their first business website

If you are reading this there is as good chance you are over 45, your job has been retrenched and you are totally frustrated by prospective employers who won’t even give you a shot at an interview – even though you have the background and experience for the job. (I know, because I‘ve been there). So now you have come to the conclusion that it may be easier to become self employed and creat Continue reading...

Google just reinvented the keyword search – how will new Hummingbird impact on your website and your business?

Google’s market dominance as the world’s most popular search engine is the force driving all its pay per click and result page featured advertising revenue. The more people who search on Google, the more valuable the advertising becomes, but to maintain and grow this market dominance Google must consistently deliver a better end user search experience.To achieve this, Google has i Continue reading...

Don’t be afraid to reinvent the wheel.

We have all heard the phrase”don’t reinvent the wheel”, meaning don’t waste your time doing something that has already been done. But in fact, reinventing something that everyone takes for granted or thinks can’t be improved on is a very good way of achieving success both in marketing and in business.In fact, a Boston-based company has just raised more than US$2 million to do exactl Continue reading...

Is the Financial Planner’s role under threat on Superannuation’s New Frontier?

Frontiers are places where the old and new worlds meet and rules are rewritten, and geared investment property purchased through an SMSF could well prove to be superannuation’s new frontier? How many of your financial planning clients have already herded their superannuation savings into an SMSF and ridden off into the sunset to manage their own futures? And how many more are seriously conside Continue reading...

Time for the financial services industry to start educating investors again.

The budget has come and gone leaving superannuation concessions untouched for most Australians and the Coalition has been quick to promise no nasty changes should they win power in the upcoming September election.Even more importantly, the ASX has finally achieved parity with its pre-GFC value, and the official interest rate has dropped to 1959 levels, making cash a less lucrative investment Continue reading...

Copywriters vs. content writers: What ‘The Gruen Transfer’ can teach you.

As on line content quality becomes more and more critical in achieving high search engine optimisation results and winning new customers, many more site owners will consider the need to buy in professionally written site content.The problem, of course, is that when you choose a freelance writer for your site content, you want to put the future success of your business in the right person’s Continue reading...

How mobile ready is your website?

If you think mobile computing is just around the corner, think again. It’s already arrived . A recent Sydney survey reported that the fastest growing segment of public transport users were commuters under 30. Their motivation: Instead of dead time behind the wheel, they could be browsing the web on laptops and mobile devices like tablets and smart phones, catching up on emails, working, paying Continue reading...

Doing business on the NBN Part 2: What makes e-commerce sites work?

Many more businesses will soon be able to take advantage of the new National Broadband Network (NBN) to start doing business on line. This post covers the first steps of web marketing and site design–competitive positioning and website objectives. Competitive Positioning – your reason to exist Many new business owners are surprised to find out that the first thing you need to get your Continue reading...

Doing Business on NBN Part 1: The e-commerce opportunity.

The NBN is not just faster broadband. it is also business quality broadband, so for many businesses in regional Australia taking advantage of the speed and data capacity of the new National Broadband Network to start doing business on line makes plenty of sense – whether you have an existing four wall business, or a dream of opening a new on line business. In fact, you may not even have mu Continue reading...